Beagle Research Group, LLC

Insight + Advice + Results

  • Increase font size
  • Default font size
  • Decrease font size
Home Video State of Cloud Computing

State of Cloud Computing

Thursday, 18 November 2010 12:17 administrator
E-mail Print PDF

The State of Cloud Computing from Salesforce.com. It’s all animation and looks like it was developed completely on a desktop; it is the type of video we should all aim at.  There are no people on screen but a narrator tells the story over a musical sound track that ducks whenever he speaks.  The piece gets its work done in only 3:09, an important criterion in an attention starved world.  Given Salesforce’s marketing budget, you can bet this was not inexpensive though I wonder how it compares to other things like white papers and webinars.  The video makes the case for cloud computing in all its forms and only brings in Salesforce and SaaS towards the end, placing it squarely in the larger context.  A good job.

Last Updated on Thursday, 18 November 2010 12:18  

Main Menu

CRM feed

CRM Buyer
CRM Buyer -- "The Essential Guide for CRM System Purchasers"
CRM Buyer
  • People, Processes and Standout Service Experiences
    Customer service is a crucial part of the customer experience. That seems immediately obvious. And customer experience is the big buzzword right now, so companies are going bonkers revamping their customer service operations. Right? Would that it were so. Almost paradoxically, many businesses are still stuck in the mode of tweaking with utterly defective customer service processes.


  • Federal Cloud Adoption, Part 2: Raining Contracts
    The U.S. government's pursuit of cloud-based technology has been characterized by a blizzard of policies, directives, technical studies, proposed contract vehicles and conferences. The federal "cloud first" initiative, requiring agencies to give priority consideration to cloud solutions for IT operations, began in December 2012. Now, an idea of how much business is at stake for IT vendors has surfaced -- and it's impressive.


  • The Rise of Open Source
    SugarCon, the SugarCRM user meeting held in San Francisco a couple of weeks ago, did some important things for Sugar. It was a coming out party of sorts for a company with a distinct business model and strategy, namely open source. It was also validation of that strategy and, for many, a new realization of what open source means.

Search CRM feed

SearchCRM: News on CRM trends and technology
News on technology and trends in CRM, customer interaction and customer data.

Key Findings

“Service failures not only drive existing customers to defect—they also can repel prospective ones. Our research shows:

· 25% of customers are likely to say something positive about their

· customer service experience

· 65% are likely to speak negatively

· 23% of customers who had a positive service interaction told 10 or

· more people about it

· 48% of customers who had negative experiences told 10 or more others

“Stop Trying to Delight Your Customers” by Matthew Dixon, Karen Freeman, and Nicholas Toman, Harvard Business Review, July 2010