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In a study published in Harvard Business Review, “Stop Trying to Delight Your Customers” (July 2010) by Matthew Dixon, Karen Freeman, and Nicholas Toman, found that top loyalty eroding problems include: · 56% report having to re-explain an issue · 57% report having to switch from the web to the phone · 59% report expending moderate-to-high effort to resolve an issue · 59% report being transferred · 62% report having to repeatedly contact the company to resolve an issue |