NetSuite

 

Coverage

CRM WizKids: Taking CRM to the Next Level

 

Synopsis

NetSuite or San Mateo, CA (www.netsuite.com) is one of a number of fast growing on demand CRM suppliers.  What sets the company apart from its competition is the breadth of its hosted offerings which include order fulfillment, inventory, finance and product assembly; e-commerce and Web site management; and employee productivity which the company says provides customers with a view of end-to-end business processes.  Additionally the NetSuite Dashboard enables users to view real-time key business information that is appropriate to their specific roles within a company.

NetSuite is the largest application service provider of mid-market business applications. While individual NetSuite components such as CRM are quite functional and provide great value to the more than 7500 companies that have licensed its products, the company’s greatest contribution may be seen when all three functionalities — CRM, e-commerce, financials — work together.

While many traditional software companies offer similar solutions “behind the firewall” and other hosted suppliers provide individual components and offer integration strategies that achieve similar results, NetSuite is a pioneer in offering its unique combination of functionality in a hosted package.  In effect NetSuite offers the integrated functionality that businesses of all sizes can make great use of while delivering it in a mode and at a price point that is very attractive to smaller companies.