Aplicor On a (Hosted CRM) Mission
Coverage CRM WizKids: Taking CRM to the Next Level Synopsis It is accepted wisdom at the enterprise level that effective CRM must rely on process flows as much or more than simple data capture. CRM systems that support detailed and automated processes are still relatively high priced and for many small and medium companies the cost of the software plus the effort involved in analyzing and building workflows or process flows prices them out of the market. Still, it is becoming increasingly apparent that there are no small companies where CRM is concerned — companies of all sizes require sophisticated solutions to enable them to compete. Increasingly, delivering a low cost solution that supports process definition is extremely important to even small companies competing in specialized markets. Aplicor has come as close as anyone to delivering on the twin requirements of low cost and process specialization. The company provides a hosted CRM suite that incorporates many advanced capabilities usually found in more expensive on premise solutions. Founded in 1999 and incorporated in 2002, Aplicor is run by software industry veterans who have brought a fresh perspective to building low cost CRM solutions. A system-wide focus of business process automation over data storage as well as analysis and business intelligence over traditional reporting emphasize the value of actually leveraging CRM information over the worth of simply storing data. From a technology perspective, the Aplicor solution was developed from the ground up using Microsoft.NET, a multi-tier software architecture and a thin-client browser interface that operates without any need for client-side downloads. The result is a full CRM suite for sales, marketing, and customer service delivered as a hosted solution that boasts sophisticated workflow and content management among other things. It is tempting to say that CRM is an established market and that there is no more room for a general purpose suite but Aplicor proves otherwise. By providing a set of functionality that is robust and sophisticated as well as easy to use, Aplicor is proving there is plenty of room in the market for a new player. |
