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What’s a WizKid™? Before there were nerds or geeks there were whiz kids. Dictionary.com says a whiz kid is, “A young person who is exceptionally intelligent, innovatively clever, or precociously successful.” It also references an “Alteration of quiz kid, a panelist on an early game show.” However the term comes down to us it is suffused with meanings of intelligence and innovation but curiously, and thankfully, lacking the pejorative connotation of being socially inept that seems hopelessly appended to “geek” and “nerd”. Those terms seem to imply that the gods decided if you wanted to be good at math, science or computers that you would automatically be outfitted with clay feet. But not whiz kids. Whiz kids are cool. They drive the expensive German cars on California’s Route 101 between San Jose and San Francisco or on Boston’s Route 128 or a hundred roads in between that are choked each day with smart people in a hurry to invent the future. Whiz kids or, for our purposes, “WizKids™”, popped up |
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in a synonym search for words like “genius” which we were using to find a way to describe just the sort of “intelligent and innovatively clever” people who cross the boundaries of knowledge into the unknown for fun and profit. We thought there just had to be a bunch of them out there building companies that are taking a fresh look at customer relationship management. We were right. We found a lot of them. They’re tinkering at the edges of CRM right now doing things that, for the most part, have not been done before. And we know these people and their companies by the company they keep — large enterprises that qualify as early adopters who are using these novelties to gain competitive advantage. Genius really does use its own specially calibrated metronome and we do our best to capture the beat of this generation of innovators. We are always on the lookout for WizKids and we find them at all times and publish them whenever we can. Annually we collect the very best into a report. In these pages and on this Web site you will find short and long descriptions of how WizKids and their customers take on new business challenges with fresh approaches and innovative new technologies. |
WizKids Process—Become a WizKidIf you think your company fits the description we invite you to participate in the WizKids evaluation process which is going on right now. Click here for an application. WizKids ReportThe annual report containing case studies of those companies and their customers who have earned the WizKids designation. You can look at past copies of the report by clicking here.
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