Biography

 

Denis Pombriant, Managing Principal

 

After a very successful career as an analyst, managing director of the CRM practice and thought leader at Aberdeen Group, Pombriant founded Beagle Research Group to better direct his full attention to analyzing the CRM market and providing deep insight to vendor and end user customers.

As a recognized CRM thought leader, Pombriant’s analysis of the CRM market has resulted in numerous insights.  Beginning in 2000 he studied the CRM hosting industry and he was an early advocate of the business model.  In 2003 he conducted significant new research in hosting and discovered a tipping point in user acceptance of the hosting model during the first half of 2003 that has led to rapid expansion in the industry.

Pombriant has led numerous research efforts and has authored — both independently and with others — major research reports on relevant CRM topics including hosting, CRM in the insurance industry, several spending and satisfaction surveys, best practices reports, and an in-depth analysis of satisfaction within the Siebel customer base.

Pombriant was the originator of the “What Works” series of best practices reports — a format that has been widely emulated throughout the industry.  He continues pursuing an active research calendar and is currently investigating social networking and the future of application hosting in CRM.

Pombriant is frequently quoted in such publications as CRMDaily, DestinationCRM, Fortune, The Wall Street Journal, Investors Business Daily, CIO, Computerworld, E-Week, InformationWeek, and other industry publications.

The recently published third edition of CRM at the Speed of Light, quotes several research reports authored by Pombriant and author Paul Greenberg describes Pombriant as “...an innovative thinker and the one who...characterized the ASP market as a ‘disruptive innovation.’  He is one of the smarter analysts out there, willing to be an iconoclast who is often proven right.

In 2003, CRM Magazine named Pombriant one of the most influential executives in the CRM industry.